Wednesday 7 June 2023 (5pm CET / 12pm BRT)

Webinar | Transforming Public Spaces through Design Competitions


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Hear from our leading experts, city representatives, and architects in Sao Paulo and Milan on the transformative power of design competitions in urban planning and design, using the Reinventing Cities model.

Discover best practices and real-life experiences from leading experts, city representatives, and architects in São Paulo and Milan, as we explore how design competitions can help turn public spaces into thriving, green, and people-oriented areas.

Catchup on the webinar recording here and presentation here!


The role of competitions, architects and cities in urban design Martha Thorne, Former Exec Director of the Pritzker Prize and Senior Advisor to the Henrik F. Obel Foundation

Martha Thorne is currently Senior Advisor to the Henrik F. Obel Foundation and has designed the Obel Award Teaching Fellowship program to contribute broadening the debate and learning around architecture's role in favour of people and the planet. She served as Dean of the IE School of Architecture and Design from 2015-2022 and was the Executive Director of the Pritzker Architecture Prize, popularly known as the “Nobel Prize for Architecture” from 2005 to 2021. A city planner by training and a lover of all things urban, she is particularly interested in how cities of the future can be more liveable, sustainable, and humane for all. 

City of Milan experience | Carmen Salvaggio, Head of Milan 2030 Unit - Urban Planning Department General of City of Milan

Engineer specialised in urban planning, Carmen has developed many years of experience in complex urban redevelopment projects on a neighbourhood scale and participation in national and international funding tenders at AMAT, Milan's Municipal Agency for Mobility Environment and Urban Planning. For four years she has been coordinating the Milan 2030 Unit at the Urban Regeneration Department of the Municipality of Milan, where she managed the operational phases of Reinventing Cities projects and the sustainability strategy of the City Masterplan.

Reinventing Cities Milan, Piazzale Loreto winning team | Arianna Piva, Design Director of Metrogramma Milano

Arianna Piva is a senior licensed architect, with international academic and professional background: after her studies in Italy and Denmark, she started to work in Paris and moved then back to Italy to join Metrogramma in 2013. During her career in the firm she worked both for Moscow and Milano Offices as project leader of Architectural Design and Urban Planning. Currently Design Director of Metrogramma Milano, she deals and manages design and cross – functional teams in most of the on going projects of the office.

City of São Paulo experience | Maurício Del Nero Oliveira, Advisor to the Management of Urban Plans and Projects at São Paulo Urbanismo 

Maurício Del Nero Oliveira is an advisor to the Management of Urban Plans and Projects at the company São Paulo Urbanismo. He holds a bachelor degree in architecture and urbanism from Mackenzie Presbiterian University, in Brazil, with an academic exchange to Università Degli Studi di Firenze, in Italy. He is also a specialist in Journalism from the London School of Journalism and nowadays is a master’s student in Urbanism at Mackenzie Presbiterian University, where he is a member of the Laboratory of Projects and Public Policies – LPP. Maurício has worked with social housing, school and landscaping projects and as an author writing about Brazilian architectural and urban production.

Reinventing Cities São Paulo, Praça Doutor João Mendes/Largo Sete de Setembro winning team | Lucas Coelho Netto, Architect and urban designer at MATTERIA

Lucas Coelho Netto is an architect and urban designer. After earning his bachelor’s degree in architecture from PUC-Rio, Lucas obtained his M.S. in Architecture and Urban Design at Columbia GSAPP, where he won the Lucille Smyser Lowenfish Memorial Prize. Before founding MATTERIA in 2022, Lucas collaborated with Gávea Architects and Agencia TPBA in Rio, MASSLab in Porto, and Bjarke Ingels Group in Copenhagen. His professional and academic work ranges from urban renewals, waterfront projects, and studies in renewable energy and climate change, to cultural, educational, and residential architecture.

Learn more about the winning projects!

Milano per LOC 

Praça Doutor João Mendes e Largo Sete de Setembro