The Urban Strip site is located in a strategic and central area of Amman, with strong connections to major transportation corridors and surrounding urban districts. The site presents a significant opportunity for urban regeneration and the creation of a vibrant, climate-responsive urban corridor.

The site is primarily served by Al-Jaish Street, part of the Amman–Zarqa highway linking downtown Amman, and King Abdullah Street, which connects nearby intersections and local activities. Accessibility and movement are essential considerations for future development, with enhanced pedestrian connectivity, public transport integration, and infrastructure improvements supporting a well-connected and vibrant urban corridor.

Through this competition, participants are invited to develop a master plan for the area with design strategies that transform the site into a climate-responsive, accessible, and lively urban environment. The project should optimize land use, support mixed uses, and enhance public spaces while preserving key urban landmarks and archaeological sites.

Approx. Site Area 

The site covers approximately 388,190 m², including 40,000 m² of roadways, leaving a net developable land area of about 348,190 m² within an 8 km site perimeter.

Key Information

• Urban functions: Retail, offices, housing, tourism facilities, parks, and cultural spaces
• Mobility: Light rail, public transport, pedestrian and vehicular connectivity
• Priority areas: Enhance accessibility, support mixed-use activities, create vibrant public spaces, and provide green recreational areas
• Vision: Sustainable mobility, economic revitalization, tourism development, and a climate-responsive, inclusive urban corridor

Development Expectations

• Master plan proposals should:

• Integrate residential, commercial, and public spaces

• Enhance connectivity and sustainable mobility

• Preserve cultural and archaeological sites

• Inform future urban regeneration strategies, including climate-responsive design, green infrastructure, and sustainable mobility solutions.=